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S.Y.FOOD Co, Ltd

Corporate Philosophy

Respectable and
Eccentric

The term “eccentric” encompasses both unique and
ever-changing individuals.
Beyond the Wings.
We will continue to enjoy taking on challenges
in new fields and embracing constant change.

Become
respectable individuals

Through our work, we aim to refine our character by interacting with customers, clients, superiors, and subordinates, with the goal of becoming respectable individuals with charm.
We are determined to become more respectable, make daily efforts, seek continuous improvement, and accumulate knowledge, all with the aim of personal growth as human beings.

Cheerful, energetic,
and a little eccentric

The term “eccentric,” to which we aspire, has two meanings: ‘being unique and interesting’ and ‘constantly changing.’ With our sincere service and vibrant smiles, we strive to pursue the essence of being cheerful, energetic, and a little eccentric in order to satisfy our customers and bring them even more enjoyment.

Our joy lies in hearing feedback like “That was delicious,” “That was fun,” and “Thank you.”
Fueled by that joy, we strive for personal growth through our work.

We hope to spread smiles to the world,
from a single chicken wing.
We aspire to become a global food Company.

We want to be the driving force behind spreading our wings and soaring into the world. Such aspirations have been instilled in our message of “Beyond the Wings.” S.Y. Food started off as a small 13-seat, 13m² stall called “Kushi-katsu Yakitori Yamachan.” Today, we operate various types of businesses centered on the Sekai no Yamachan brand, which is known for its “Maboroshi no Tebasaki (Phantom Chicken Wings).” Going forward, we will not only develop new stores and new brands, but also take on the challenge of expanding into a wide variety of food and beverage-related businesses.

Kumi Yamamoto, Representative Director

Our Business

We at S.Y. Food are expanding our food and beverage business,
including Sekai no Yamachan, both in Japan and overseas. Through food,
we strive to become a
“Global Food Company”
that delivers delicious flavors and smiles to more people.

Food and Beverage

We at S.Y. Food are expanding
our food and beverage business, including Sekai no Yamachan,
both in Japan and overseas.

Event and
Food Trucks

We deliver our Sekai no Yamachan Maboroshi no Tebasaki (Phantom Chicken Wings) and Maboroshi no Tulip specialties to locations anywhere in Japan.

External Sales

We develop and sell products that leverage the appeal of Sekai no Yamachan Maboroshi no Tebasaki and Maboroshi no Pepper specialties, so that customers can easily enjoy them at home.

Overseas
Franchises

We establish franchise stores in international locations. Franchisees can leverage our brand image and recognition, giving them a strong advantage in acquiring customers.

Food and Beverage

Bringing our Maboroshi no Pepper (Phantom Pepper) to the world

We began as a small shop resembling a food stall. After 33 years of expanding our shops, we were able to spread our wings from Nagoya and make our way overseas, all thanks to the smiles of our customers who found our food delicious.

The addictive spiciness and flavors of the Phantom Pepper and Secret Sauce used in the Sekai no Yamachan Maboroshi no Tebasaki (Phantom Chicken Wings) captivate everyone. The spiciness of the pepper is the most satisfying part of the wings, attracting Yamachan fans throughout Japan and around the world.

Through food, we continue striving to become a “Global Food Company” that delivers delicious flavors and smiles to more people.

Sekai no Yamachan

This store serves delicious smiles all over the world with our addictive signature product, Maboroshi no Tebasaki (Phantom Chicken Wings), and their Maboroshi no Pepper (Phantom Pepper) and Secret Sauce that stand out with their spiciness and flavor.

Yama

Yama was created as a higher-end version of Sekai no Yamachan so that customers can enjoy Sekai no Yamachan Maboroshi no Tebasaki (Phantom Chicken Wings) in a relaxed atmosphere.

Yamuchan

“Chinese bar Yamu-chan”isinspired by the back alleys of Taiwan.You can enjoy authentic Chinese cuisine, including hand-prepared dim sum, at a reasonable price, along with alcoholic drinks.

SEKAI NO Yamachan

Our cafe-style SEKAI NO YAMACHAN inside Nagoya Dome offers popular Sekai no Yamachan menu items along with a cafe menu.

ichibanken and Yamachan

A collaborative restaurant with Ichibanken, specializing in aged pork bone ramen. It combines the delicious flavor of pork ramen with Sekai no Yamachan’s Maboroshi no Tebasaki (Phantom Chicken Wings) for the best of both worlds.
*Collaboration

Sekai no Yamachan at Centrair

The Centrair store is in addition to the traditional takeout options, we now offer seating for 74 people for dining in. We also have a wide selection of popular souvenirs.

Overseas Franchises

Bringing Sekai no Yamachan to the world

「The name “Sekai no Yamachan” came about as a joke from one of our employees.
Our first restaurant was called “Yamachan”, but the employee would playfully answer the phone saying, “This is Sekai no Yamachan!” which led to the use of the name.

“Yamachan!” “山將!” ”ยามะจัง!” “Яма-чан” We will leverage our delicious chicken wings and unique character “Tori-Otoko,” along with our brand image and recognition, to gain a strong advantage in acquiring customers and continue to conquer the world.

External Sales

Bringing Maboroshi no Tebasaki (Phantom Chicken Wings) to all of Japan

We often receive delightful requests to open a Yamachan store in certain areas. Although this brings us great joy, we are unable to fulfill every request.

Making Maboroshi no Tebasaki available at local supermarkets and stores allows us to deliver our delicious flavors and smiles to even more people. That’s why we started developing products for external sales.

The chicken wings served at our restaurants are delicious, but there’s also joy in leisurely enjoying them at home.
We will continue developing various products so that everyone can savor the charm of our Maboroshi no Pepper (Phantom Pepper) even more.

Products Developed
In-house

This microwavable frozen food was developed to make it easy to enjoy the Maboroshi no Tebasaki (Phantom Chicken Wings) flagship product of the izakaya chain Sekai no Yamachan at home.

The secret to the delicious flavor of Sekai no Yamachan chicken wings lies in our Maboroshi no Pepper (Phantom Pepper). With our Maboroshi no Fried Rice Seasoning, which contains our Maboroshi no Pepper, you can easily create an authentic fried rice dish!

Products Available
for
Purchase Online

Made with our Maboroshi no Pepper and secret sauce. Fried in oil, providing the same freshly made taste as in our restaurant. Highly recommend as a gift as well.

Luxurious croquettes infused with Matsusaka beef and the captivating flavor of our Maboroshi no Pepper. Enjoy our renowned Yamachan Croquettes that are also popular at izakayas.

Supervised Products

Pairs perfectly with beer!! These peppery flavored dried rice chips are irresistibly delicious.

Undoubtedly delicious. Choose between fluffy and crispy potato snacks or crunchy chicken wing rice crackers. Which do you prefer?!

Also seen at train station platforms?!
Our long-standing bestsellers, Tebasaki Ika and Tempura Tebasaki Ika.

Pretzels and potato chips made with our Maboroshi no Pepper!
These are two must-buy items.

Event and Food Trucks

Bringing Yamachan’s food truck to all of Japan

Even without a physical store, tables, or chairs, Yama-chan from around the world will come to your town for events and festivals with our mobile kitchen trucks. Our signature menu item, the ‘Mystical Tulip’ fried chicken, is easy to enjoy with one hand that’s a hit with both kids and adults
(Limited availability on select vehicles)

Delicious ‘Mystical Chicken Wings’ and ‘Mystical Tulip’ will bring excitement to your town’s events, festivals, and campaigns with full enthusiasm!

Company Overview

Company Name S.Y.FOOD Co., Ltd.
Address 1-22-24 Shinsakae, Naka Ward, Nagoya City, 460-0007
Tel.: +81-52-259-2782
Fax: +81-52-259-2787
Kanto Office 202 Miyako Bldg., 7-11-15 Nishi-Shinjuku, Shinjuku Ward, Tokyo 160-0023
Tel.: +81-3-3227-4320
Fax: +81-3-3227-4328
Founded June 14, 1981
Established April 11, 1985
Directors Kumi Yamamoto, Representative Director
Kenichiro Kimoto, President and Representative Director
Number of
Employees		 170 full-time; 840 part-time
Capital 49 million yen
annual sales 8.1 billion yen
(as of the fiscal year that ended in August 2019)
Description
of Business		 Restaurant Management (Japan)
＜Sekai no Yamachan＞
20 stores in Nagoya
1 store in Mikawa
2 stores in Owari
2 stores in Gifu
16 stores in Tokyo
1 store in Chiba
4 stores in Kanagawa
2 stores in Saitama
4 stores in Osaka
2 stores in Hiroshima
3 takeout stores (Nagoya)

Yama – 2 stores
Ichiban Ken + Sekai no Yamachan – 2 stores
Chinese bar Yamu-chan
SEKAI NO YAMACHAN Nagoya Dome

Restaurant Management (Overseas)
1 store in Hong Kong
1 store in Taiwan
10 stores in Thailand

Franchise Business
Sekai no Yamachan Higashi-Okazaki Station
Sekai no Yamachan Hachioji
Sekai no Yamachan Sanjo Kiyamachi
Sekai no Yamachan Kawaramachi
Sekai no Yamachan Yokkaichi
Sekai no Yamachan Susukino Minami Sanjo
Sekai no Yamachan Ueda

Online Sales

External Sales

Event and Food Trucks
Financial
Institutions		 Seto Shinkin Bank
Sumitomo Mitsui Banking Corporation
MUFG Bank, and others
Group Companies S.Y.FOOD Hong Kong Co., LTD
57-59 Chatham Rd S, Cameron Centre Basement,
Tsim Sha Tsui, Hong Kong
Tel.: + (852)2723-9038
Fax: + (852)2721-8111